Operational
To ensure that each operation strives to provide its customers with excellent service.

Social Responsibility
To acknowledge and consciously act on our social and environmental responsibilities.

People
To enable all employees to participate in the organisation with a sense of accomplishment and pride.
To meet or better employment equity commitments, maintaining at all times non discriminatory employment practices.

Governance
To continually strive to improve the principles of corporate governance and to maintain an organisation that adheres to a prescribed code of ethical behaviour.